TBL IDENTITIES
CLIENT: TBL
DATE: JAN, 2019 - PRESENT
Tom Ball Live was founded in 2013 as a production company to stage shows in the city of Leeds area.
The founder Tom Ball realised that in order to produce the best shows he needed to train the next generation of performers.
In 2015, he decided to launch an Academy with the philosophy that different is better. Since then the TBL family has grown to include a college for performers aged 16+, a talent management agency and a costume hire and uniform supply company.
CHALLENGE
Taking all the subsidiaries that fall under the TBL umbrella brand, create individual identities for each area of the business. Ensuring they are able to stand as brands in their own right, whilst still being recognisable as TBL entities.
SOLUTION
Using a consistent logotype throughout the brand marks, we played with various graphic styles to inject differentiation throughout the executions, whilst maintaining an overall cohesion between each logo.
Northern Touch Design Ltd.
71 Selby Road
Garforth
Leeds
LS25 1LR
